Category Places & Spaces

A study by Maxim Massenkoff and Nathan Wilmers argues that “low-price full-service restaurants,” like Olive Garden or the Cheesecake Factory, are the third places in which rich and poor are most likely to rub shoulders. Using location data, they found that these low-price chain restaurants had more class integration than churches, schools, and independent bars and restaurants. Although Massenkoff and Wilmers steer clear of making forceful policy recommendations, they do seem to caution policymakers in cities like San Francisco and New York City that have passed regulations to curb an overabundance of chains: Our results demonstrate that the places that contribute most to mixing by economic class are not civic spaces like churches or schools, but large, affordable chain restaurants and stores. Insofar as policy makers seek to increase exposure between different classes, they should pay attention to the role of firms in shaping class mixing. It is not necessarily surprising that chain restaurants tend to be places where people of all classes mix. The very design of these restaurants is meant to appeal to the widest audience possible. Behold your local Cheesecake Factory. It is usually found in suburban shopping centers where land is cheap, such that the Factories are large and capable of holding all large numbers of customers. And of course, The Factory’s famously tome-like menu, which has everything from hamburgers to orange chicken to shrimp scampi, betrays the chain’s intention to serve as many different walks of life as possible. But it is also worth considering that chains, even if they are designed to appeal to the largest audience possible, might be playing an outsized role in class integration. Research from City Observatory argues that chains tend to proliferate in more car-dependent cities. It is not entirely obvious why this is the case, but some theories […]